Comprehensive SEO Audit

Comprehensive SEO Audit

The Challenge

An enterprise media site lost 60% of its traffic overnight due to an algorithmic core update. They suffered from massive index bloat, cannibalization, and severe Core Web Vitals issues.

Strategy & Execution

We executed a 200-point comprehensive SEO audit. We pruned thin content, fixed canonical tags, optimized server-side rendering for JavaScript, and restructured their massive taxonomy for better crawl budget allocation.

The Results

By surgically fixing the technical debt, we eliminated 80% of crawl errors and successfully re-indexed over 2 million critical pages. The site fully recovered from the penalty, ultimately growing traffic by 180% above previous baselines.