Conversion Rate Optimization

Conversion Rate Optimization

The Challenge

A SaaS company was driving massive traffic to their landing pages but seeing terrible conversion rates. Their complex pricing page and overly long signup forms were causing severe friction.

Strategy & Execution

We utilized heatmapping and session recording to identify bottlenecks. We deployed a rigorous A/B testing framework, simplifying the pricing structure, changing CTA colors, and implementing multi-step progressive forms.

The Results

Data beat opinions. Through 12 targeted A/B tests, we increased the primary conversion rate by 85% without adding any new traffic, unlocking an additional $1.5M in annualized recurring revenue.