Strategic Content Planning

Strategic Content Planning

The Challenge

The marketing team was creating content on the fly without a strategic roadmap. They were wasting resources covering topics with zero search volume and missing out on high-intent buyer keywords.

Strategy & Execution

We developed a 12-month strategic content calendar based on semantic entity analysis and competitive content gap mapping. We prioritized middle-of-the-funnel (MOFU) and bottom-of-the-funnel (BOFU) intent topics.

The Results

The strategic roadmap aligned the entire marketing team. Their new targeted content secured Top 10 rankings for their most competitive industry keywords, increasing overall organic reach by 340%.